Destination marketing activities for sustainable urban development (following the example of the town of pleven)
1D. A. Tsenov Academy of Economics, Svishtov, Bulgaria
J Ther Eng 2018; 4(4): 2117-2126
Abstract
This article aims to present the specific characteristics of destination marketing as a tool for sustainable urban development; to explore, analyse and assess the cultural tourism potential of the town of Pleven, Bulgaria, and to conceptualize a model of integrated marketing strategy to promote the town of Pleven as a destination for cultural tourism.
Keywords: Destination Marketing, Sustainable Development, Regional Economy
